Veterinary Industry
3 min read
Stayin’ Alive: Art of Difficult Conversations
Published on Mar 7, 2025

Stayin’ Alive: Art of Difficult Conversations
In veterinary medicine, difficult conversations are an inevitable part of our daily practice. Whether discussing a poor prognosis with a distressed pet owner or addressing concerns with team members, how we handle these challenging moments can make the difference between positive and negative outcomes.
When Stakes Are High: Understanding Difficult Conversations
What makes a conversation difficult? Usually, it’s a combination of high stakes, strong emotions, and differing opinions or expectations. A common example of high stakes: during an examination of an historically aggressive dog, misaligned expectations between the veterinarian and pet owner can lead to a tense situation where both parties feel uncomfortable – the vet feels unsafe, and the owner becomes defensive about their pet’s behavior.
While such situations can be challenging, they don’t have to be unproductive. Here’s a comprehensive framework for transforming difficult conversations and situations into effective ones.
Five Key Steps to More Effective Conversations
- Begin with the End in Mind
- Before initiating a challenging conversation, pause and reflect on three crucial questions:
- What do you want for yourself? (An apology, closure, or a path forward?)
- What do you want for the other person? (Understanding, behavior change?)
- What do you want for the relationship or practice?
- This preparation helps frame the conversation constructively rather than reactively.
- Create and Maintain Safety
Psychological safety is crucial for productive dialogue. This means:
- Monitoring your own emotional state
- Being willing to pause conversations when emotions run high
- Paying attention to others’ verbal and non-verbal cues
- Acknowledging when safety seems compromised
One effective approach shared by practitioners is to normalize taking breaks: “I need a moment to process this. Could we resume our discussion in [specific timeframe]?”
- State Your Reality Clearly
When expressing concerns, use the XYZ approach: “When X happens, Y is the impact, and Z is what I’d like to see different.”
This framework helps keep the conversation focused on specific behaviors and outcomes rather than personalities or blame.
- Embrace Curiosity
Think of each conversation as contributing to a “pool of shared meaning.” Your goal is to understand the other person’s perspective fully before seeking solutions. Effective techniques include:
- Paraphrasing what you’ve heard
- Asking the other person to reflect back what they’ve understood
- Using open-ended questions to deepen understanding
- Take Action and Honor Relationships
End conversations with clear next steps and show respect for the relationship. This might be as simple as saying, “This was a challenging conversation, and I appreciate you having it with me.”
Practical Applications in Veterinary Practice
Consider these common scenarios where these principles can be applied:
- Discussing treatment costs with concerned pet owners
- Addressing team member performance issues
- Managing client expectations about wait times or procedures
- Delivering difficult news about diagnoses
Moving Forward
Remember that becoming skilled at difficult conversations is a learned ability that improves with practice. Consider role-playing challenging scenarios with colleagues and seeking feedback on your approach. The investment in developing these skills pays dividends in stronger client relationships, better team dynamics, and ultimately, better care for our patients.
A conversation can be both difficult and effective if handled appropriately. By approaching challenging discussions with preparation, empathy, and clear communication strategies, we can transform potentially difficult conversations into opportunities for understanding and growth.
Remember: The goal isn’t to eliminate difficult conversations from our practice – they’re an inevitable part of providing comprehensive care. Instead, we aim to handle them in ways that strengthen relationships and lead to positive outcomes for all involved.